If you are making your own wine with no label on the bottle, just imagine the level of chic sophistication that would come with having an own wine label with your name picture or design on the bottle. Surprise your date with wine bottle with your label or have personalized labels printed to cover commercial brand of wine, birthdays, special occasions, party themes like Halloween or Christmas or just for humor joke wine bottles. lends this chic this is fine. Holiday and Christmas gifts with your personal label would make your presents and gifts stand out stand I was making labels as a humor product to cover the labels that were on bottles already. The labels did not cover the labels that were on the bottle already so I had to come up with an alternative. Not a big deal for a joke bottle though. Options also include personalized labels for beer bottles, and all other types of alcohol or non alcohol products.